On average, users will spend anywhere between 24 and 32 minutes scrolling through the app or posting content each day.Įngaging with Instagrams Stats on EngagementĪccording to Instagram, more than 40 billion photos have been posted on the social network, with more than 95 million additional photos posted per day. According to a Pew Research study, 60% of Instagram users visit the site daily, up from 51% in 2016. However, no matter where people are coming from, Instagram users are addicted to the platform and becoming even more so. Instagram users worldwide by age and gender (Image source: Statista)Īn interesting Instagram statistic that throws most people for a loop is the fact that despite the proliferation of the social media platform among Americans, 80% of Instagram users are not from the US. Americans in this age group actually bolster the numbers with a Pew Research study revealing that 71% of Americans 18- to 24-years-old use Instagram. In fact, the site is dominated by 18- to 34-year-olds, which isn’t a huge surprise as Instagram is predominantly associated with millennials, with the 18- to 24-year-old age group comprising 32% of Instagram users. Instagram used by adults (Image source: Pew Research Center) Instagram monthly active users (Image source: Statista)Īccording to a 2018 Social Media Use study conducted by Pew Research, 35% of adults say that they use Instagram, up from 28% in 2016. Hitting the mark of 1 billion monthly active users in 2018, Instagram is now the fastest growing social network at 5% growth per quarter-significantly ahead of Facebook (3.14%, and Snapchat (2.13%). Nearly one in three internet users are Instagram users. Instagram Stories (Images source: TechCrunch) Digging into Instagram Demographics With more than 1 billion monthly active users (or potential customers), is your business on Instagram yet? 💥 Click to Tweet Instagram rounded out 2016 with a sucker punch at Snapchat, stepping into the ring with Instagram Stories, its version of Snapchat’s ephemeral content that only lasts 24 hours.
Instagram changes logo (Image source: Adweek) Then, a month before the platform followed Facebook’s lead and switched from a chronological feed to algorithmic feed in June 2016, it rebranded by changing its logo.
With a huge user base, Instagram moved to further monetizing its assets and pushing Instagram growth by introducing advertising for select brands in October 2013, making it available to everyone else in September 2015. Instagram introduced videos in June 2013, rolling out direct messaging in December that year. Then, in February 2013, the company rolled out its web feed, along with celebrating 100 million Instagram users. In November of that year, Instagram users were able to take advantage of web profiles. Six days before Facebook bought Instagram for $1 billion (April 9, 2012), the platform became available for Android. See how Kinsta stacks up against the competition.
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